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1. 
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Boris Mordkovich, Eugene Mordkovich (Paperback - Mar 19, 2007)
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4.2 out of 5 stars (22)
Excerpt - page 118: "... , a part of Idealab (originator of Overture, which was acquired by Yahoo! in 2003). In addition to a standard PPC model, Snap ..."
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2. 
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) by Mike Moran and Bill Hunt (Paperback - Sep 29, 2008)
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Excerpt - page 19: "... Search (replacing Yahoo!'s use of Google) in 2004. Yahoo! acquired Overture (formerly Goto) for its paid search, rebranding it as Yahoo! ..."
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3. 
The Myth of Digital Democracy
The Myth of Digital Democracy by Matthew Hindman (Paperback - Nov 16, 2008)
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Excerpt - page 85: "... there is no doubt that it has been similarly 2 Yahoo! acquired Overture shortly after it acquired Altavista and All the Web. ..."
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