Excerpt - page 4: "... than watching television. When you add it all up, your Web site cannot ignore the increasing importance of search to your visitors. But that does not make you an expert in how to do search marketing. ..."
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Excerpt - page 7: "... the Internet. Hellsten I et al. (2006) Multiple presents: how search engines re-write the past. New ... (1999) Mercator: a scalable, extensible web crawler. World Wide Web 2: 219-229 Hoelscher C (1998) How Internet expertssearch for information on the web. ..."